Are your customers Tweeting?
Twitter celebrated its 6th birthday in March 2012 amid the buzz of 200 million users and 1 billion tweets per week. While still not in the same super league as Facebook it is a growing platform and is gaining popularity.
Where businesses have already adopted, and grown comfortable with Facebook, Twitter appears to be unknown territory for most. How can 140 characters provide an effective outlet for their company message and their brand values? And who reads that page of meaningless text anyway?