Getting started with Adwords advertising
Google AdWords is Google’s main advertising product and offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
The AdWords program includes local, national, and international text advertisements that are short and to the point, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can also be created to attract your ideal target market.